An Interview with Our Official Distributor Vital Lounge (Holland)

We have chatted with Hans Van der Zande, who has been an official KEYTON distributor in Vlaardingen Holland for around a year. His company, Vital Lounge, specialises in interior decoration and uses our massage and relaxation chairs in décor and atmosphere design projects. He also has a 100 m2 showroom and actively promotes KEYTON products at public fairs.

How do you see KEYTON?
KEYTON’s designs are unique. There are many massage chairs on the market I would class as ‘dentist chairs’. Perhaps this type of chair may be used in beauty salons or gyms but nobody would want one in their own living room. KEYTON chairs on the other hand are attractive and the wide product range means they can be integrated into any type of environment, whether classic or modern. For example, the Tecno model is contemporary and versatile, offering many possibilities when used in our décor projects.

What is a KEYTON end customer like?
You must be aware that we specialise in interior décor projects. Our clients, and in this case clients purchasing KEYTON products, are typically around 50 who cut no corners when it comes to an interior tailored to them. They’re looking for aesthetics and comfort – KEYTON perfectly meets both requirements.

What are KEYTON’s strengths and weaknesses?
Of course, the beauty and variety of the designs and upholstery, although we shouldn’t forget the services offered. Thanks to technological advances, a massage that truly adapts to the user’s needs has been achieved.
Occasionally, clients react negatively to the product’s price until, that is, they realise the benefits. Not only are they buying design and technology, it is also a product fulfilling two functions: a personal masseur and a chair to be used as part of the furniture. There are chairs or sofas with very similar prices to KEYTON’s. In reality, the client is buying two products for the price of one.

Any advice for expanding our business in the Dutch market?
I believe there is a great potential for your product in Holland if you continue along the same lines: offering designs that make you stand out from other massage chair manufacturers.